What is it?
Blogging is a relatively recent online trend where people, organisations, politicians and personalities type out their day’s events and their feelings.
Blogs are known as web diaries based on simple and usually free software.
e.g.
n www.blogger.com
n www.blogpulse.com
n www.free-conversant.com
n www.pitas.com
n www.livejournal.com
Some Statistics
23,000 new blogs are created every single day
— about one every three seconds (source: Technorati)
400,000 blog posts are created every day
— over 16,000 posts per hour (source: Technorati)
92% of bloggers are under the age of 30 (source: Perseus)
The Purpose of Blogging
People blog for a number of reasons, including:
- for business
- for interest
- for communicating with friends and family
- as an outlet to rant, replacing the traditional hand-written diary/journal
The ‘blogger’ simply has to log onto his/her account on his/her chosen blog site, type an entry or two, click the ‘POST’ button and sit back while the entry uploads onto the site (Matheson 2005, p. 171).
Is blogging a waste of time?
This is the issue at hand.
Many claim that blogging is another excuse for people to sit in front of their PCs and conduct their social networking online. The phenomenon, along with online communities like MySpace, Friendster, and Facebook, is a social revolution.
While some may think of blogging as a waste of time, others may beg to differ.
For some, blogging is a great way of communicating with other. It keeps them in touch with the rest of the world and lets them spill their hearts out about certain issues without having to go through the whole ordeal of dealing with people face-to-face.
Classification of Blogs
- Subject matters of blogs include:
- politics
- fashion
- business
- celebrities
- entertainment
Different types of blogs include:
- vlog(containing videos)
- linklog (comprising of links)
- photoblog (containing picture posts)
- moblog (posts through mobile device)
- political blogs
- travel blogs
- project blogs
- Splogs (spam blogs)
(source: wikipedia)
Although there are many different ‘specialty’ blogs out there, a lot of them are a blend of different categories and styles. Specialty blogs usually have a specific target audience and purpose. The writers of specific blogs which concentrate on certain things look at their topics, style and format very closely.
Blogging Community
A blogging community is one where people who share a certain interest(s) form a community where they can communicate and exchange ideas and talk amongst each other about the particular interest.
Some blogging communities include:

Designing for online vs. designing for print
Jakob Nielsen (1999) states that a majority of web users do not know how to design functional web sites. He says that blogs are “often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author” (1999).
Designing materials to be uploaded online therefore has to be practical and usable. Designing for print is the ‘traditional’ way.
New forms of media publishing
With technology improving every time we turn around, new forms of media publishing are cropping up more than ever before, and at a much faster rate.
Moblogs (blogs that can be posted through mobile devices) and widgets are some of the new forms of media publishing.
Example of widget:
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References:
Matheson, D 2005, Media discourses: analysing media texts, p.171, Open University Press, England.
Nielsen, J 2007, ‘Writing for web’, viewed 4 June 2007; [internet], http://www.sun.com/980713/webwriting
Technorati, 2007, ‘Welcome to technorati’, viewed on 4 June 2007; [internet], http://technorati.com/about
Blog 2007, Wikipedia, viewed 5 October 2007,
http://en.wikipedia.org/wiki/Blog